Retail Analytics Software: Brooks Brothers Case Study

Challenge

With over 300 stores and distribution worldwide, Brooks Brothers has ambitious growth plans that focus on their digital channels as well as expanding into new markets.

Brooks Brothers felt that it was easy for them to find places where they were spending money and effort and not getting results; but it was hard for them to know areas where they weren’t focusing and had the potential for positive results. In this retail analytics case study, learn how Brooks Brothers identified more than $2 million in sales opportunity within the first week of using DynamicAction.

“Our partnership with DynamicAction has yielded nearly 15 times return on investment. This solution embodies the art of the possible, blended with the science of technology to deliver one version of the truth..”

Monica Schwartz 
EVP E-commerce, Nine West Holdings, Inc.