Fortune.com logo for article featuring DynamicAction's Holiday Retail Index in a report on retail holiday promotionsOne of the industry’s top retail reporters, Phil Wahba at Fortune Magazine, unveiled critical issues as it pertains to American Department Stores. The comprehensive article, which features DynamicAction data, explores challenges facing department stores.

Key excerpt:

“Without exception, the biggest chains have seen sales soften in the past year and a half, even as the economy improved. The holiday bloodbath deepened fears within the industry that there is much more at play than bad weather or consumers’ love affair with Amazon. The bigger questions are whether big-box department stores have become obsolete and whether, in the interest of survival, they can shed decades-old habits of doing business.”

Read the full article here.

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