Retail’s fastest path to connected, profitable decisions at every click and each brick

Prescriptive analytics solution specifically built for eCommerce, store & omnichannel retail merchandising teams

What is DynamicAction?

DynamicAction is the most advanced data analytics solution specifically built for retail merchandising teams. Leading analyst firm Frost & Sullivan declared that, “DynamicAction has Moneyballed retail. There’s a new way to run retail organizations—with a clear understanding of data and immediate actions to improve performance.”

  • DynamicAction provides one view of customers for retailers
  • Product affinities for retailers. View cross-sell and up-sell opportunities across all channels: ecommerce (digital), stores, and omnichannel
  • Customer activity, purchase and lapse data across all retail channels—stores, omnichannel and ecommerce—to get once view of customers
  • One view of retail profit across all channels. Break down retail profits by transactions, products, customers and more.


Rather than spending days collecting information and trying to understand what happened last week, DynamicAction offers an immediate and comprehensive summary so that your digital and omnichannel merchandising team can materially impact the business by taking confident, connected actions faster.


When Brooks Brothers sought to close the gap between their massive amounts of merchandising, marketing, inventory and finance data and their ability to act on it, they turned to DynamicAction. Departments came together with DynamicAction as their one source of truth, when they saw “how powerful they were at making smart decisions.”


The 2017 Merchandising Manual

–Understand how to perfect the art of merchandising, while embracing the science –Learn which metrics are newly important to focus on and how to get them –Predict the questions top executives [...]

The 2017 Retail Executive Playbook

Every retail operation already generates the data needed to make decisions that deliver the most value for the consumer and most profit to the business. But can your teams access it fast enough, [...]

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