Integrate to Automate and Elevate your Tech Stack
With the DynamicAction Export API, you can programmatically optimize partner-integrated solutions and systems utilizing hundreds of fields and metrics provided by DynamicAction. The Export API allows clients and their partners to directly access standard and custom feeds from DynamicAction.
Paid search, promotions, digital content, display, email, affiliate programs, pricing, inventory and many other retailing platforms will simply perform better, faster and without additional effort from your teams. Consider these example benefits:
- Products A and B are highly fragmented, resulting in a decline in profit-per-view. Based on DynamicAction’s “Sku Availability” KPI, your product recommendation engine can be informed of highly fragmented products and set to automatically suppress them until inventory across the SKU range is restored.
- Customers C, D and E show lifetime negative profit stemming from promotion stacking, excessive return rates, and other undesirable behaviors. DynamicAction can export this customer segment to your email system to suppress or reduce promotional emails to these individuals.
- Customers F, G and H show high propensity to buy full-price new arrivals. Use DynamicAction to export this customer list to your mobile messaging / remarketing vendor so texts alerting them of “VIP access” to preview a new line can be sent, keeping them engaged and enhancing of the probability of additional full price purchases.
Download our whitepaper on how retailers can leverage the DynamicAction Export API to optimize personalization, email, eCommerce platforms, and BI or visualization solutions, and much more.