What is DynamicAction?

DynamicAction is the most advanced retail analytics solution specifically built to enable eCommerce, store and omnichannel teams to take action at the speed of Amazon.

Leading analyst firm Frost & Sullivan declared that, “DynamicAction has Moneyballed retail. There’s a new way to run retail organizations—with a clear understanding of data and immediate actions to improve performance.”

Retail Analytics with Powerful reporting and Profitable action.

Rather than spending days collecting information and trying to understand what happened last week, DynamicAction retail analytics offers an immediate and comprehensive summary so that your digital and omnichannel merchandising teams can materially impact the business by taking confident, connected actions faster.


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5 Things to Consider Before Depending on Business Intelligence Tools for Retail

Given my background in site merchandising and digital analytics, as I cross paths with retail industry executives, I seek to understand how they are [...]

The DynamicAction Retail Index: 2018 Year-in-Review and 2019 Outlook

An analysis of $5.7 billion in consumer transactions that identifies critical YoY retail trends in North America and highlights vital profit [...]

WWD: ‘Cyber Monday Week’ a Win With Tactical Markdowns

Women’s Wear Daily’s Executive Editor, Arthur Zaczkiewicz, recapped key findings over the shopping holiday blitz in his piece ‘Cyber Monday Week’ a [...]

Ask Your Marketing Team if They Are Doing This to Drive Profit

You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the [...]

Bloomberg: Free Shipping Becomes a Blessing and Curse at Amazon and Target

Kicking off coverage on the first official DynamicAction Retail Index for the 2018 holiday season, Bloomberg’s retail editor, Matthew Boyle, used [...]

WWD: Fashion Makes the Most of Data War

Coming off Chanel's announcement last week that it would transition its wholesale business into a concession model, an article in Women's Wear [...]

WWD: How Do You Find the Customers That Matter?

Accenture’s Senior Managing Director and Head of Retail, Jill Standish, penned an article for Women’s Wear Daily titled How Do You Find the [...]

DynamicAction Announced as a Finalist for the 2018 Timmy Awards — Best Tech Startup

We’re thrilled to announce that DynamicAction has been named as a Finalist in the Best Tech Startup category in the 2018 Timmy Awards! Created by [...]

CASE STUDY: From Catalogue to Data-Driven Multi-Channel Success: Miles Kimball’s Transformation

Read the case study for details on Miles Kimball's digital transformation and how the retailer identifies profit opportunities.

“DynamicAction has [...]

3 Customers That Are Bad for Retail and What to Do About It

Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for [...]

WWD: Myths and Realities of Your Most Valuable Customers

DynamicAction CMO, Sarah Engel, penned a piece for industry bible, Women’s Wear Daily. The Myths and Realities of Your Most Valuable Customer, [...]

Internet Retailing: The Path to Customer Centricity

Michael Ross, Co-founder and Chief Scientist of DynamicAction, wrote a guest article for the UK trade publication, Internet Retailing Magazine. The [...]

Total Retail: What a YTD Analysis of Consumer Transactions Tell Us

DynamicAction's Chief Marketing Officer, Sarah Engel, penned a byline for Total Retail analyzing key learnings from the DynamicAction Spring 2018 [...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per [...]

WWD: Online Transaction Data Shows Demand for Free Shipping, Promotions

After a conversation with Women’s Wear Daily surrounding our latest Retail Index: Spring 2018, Executive Editor Arthur Zaczkiewicz penned a piece [...]

Internet Retailer: Turning Data into Dollars

Kate Evans, editor at Internet Retailer, wrote Turning Data Into Dollars that focuses on the importance of high quality and sophisticated analytics [...]

4 Site Merchandising Strategies for Boosting Profits

In a previous blog post, we introduced how DynamicAction’s Export API can elevate your tech stack to drive more engaging customer experiences, [...]

The Merchandising Manual

Retail has evolved, which means your merchandising practices should too.