DynamicAction CMO Sarah Engel was asked to contribute to the Forbes article Seven Essential Steps in Creating a Communications Strategy that Works, where she commented on leveraging customer [...]
Retail TouchPoints featured an article focused on DynamicAction’s role in helping DXL Group achieve their key goals, which are to: Create more opportunities for upselling and increase customer [...]
During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S. and one in the U.K) acted to execute on product/action combinations as prescribed [...]
Commonly used KPIs for retail are important but may not drive overall profit. Ensure your teams are aligned to profit growth with these 7 new retail KPIs.
Understand the inputs for the performance & profit picture associated with each product, and see marginal gains that can add up to massive profit increases.