In 2008, a group of retail executives and big data experts sat together, sharing their woes of operational disconnects, profit losses, data paralysis and team inaction. “If only there was a way to connect all of this data we’re drowning in,” they said. “If only I knew the questions to ask to be successful, much less the answers to those questions,” they sighed. “If only my teams could stop reporting and start taking action.”
Then one of the CEOs started drawing on a whiteboard the collective struggle and possible solution. From that room, the initial spark of DynamicAction was ignited. A system that offered one source of truth which instantly connects data from every part of the organization – merchandising, marketing, operations, customers, returns and finance. And in all channels – eCommerce, physical stores and mobile.
In 2012, the world of data systems and storage, databases and technology reached a point where we could build a system capable of answering the most pressing questions that retailers struggle to solve.
Today, DynamicAction is helping retail merchandising teams make smarter decisions, and take profitable action on more than $19 billion of consumer transactions each year. The attendees at that original think-tank went on to become the CEO of DynamicAction, the Chief Scientist of the company, as well as core retail customers of DynamicAction.
We now enable our clients to focus on a new point of view that centers on customer profitability, surgical decision agility and actionable metrics to reach their goals. They are achieving profitable growth with connected data every single day.
Retail experts and engineers, data scientists and marketers, our executive team brings experience from the most recognizable companies in their industries, including McKinsey, IBM, Target, Figleaves, Coremetrics, Travelocity, Marin Software, Harrods, Tesco, Chevrolet, Chevron, Match.com and Topshop.
Some of the world’s leading retail, finance and business minds have come together to advise and inspire the DynamicAction team as it defines a new industry and dramatically shifts the face of retail.
Awarded Digital Commerce Startup of the Year by the NRF
Recommended as the key prescriptive analytics technology to replace predictive analytics in retail
Award for Technology Innovation: Big Data Analytics in Retail
10 Vendors Enabling Digital Transformation in Retail
Top 10 Merchandising Solution Provider
Co-founder Michael Ross selected by Retail Insider
Helping others is the right thing to do and it makes us who we are. DynamicAction employees give freely of their time and resources to mentor young people, serve with local nonprofits, and support human rights causes. They use their talents in creative and rewarding ways. You can be part of the action too, through our Retail Responds: Coins of Caring initiative. At the next retail event, stop by our booth to receive a Care Coin. Simply donate your coin to one of the four incredible organizations that we support. DynamicAction will donate to each non-profit the amount equivalent to the number of Care Coins collected for the organization during the show. Participants can increase their Care Coin donation by learning more about DynamicAction at our booth. We proudly support: