About DynamicAction

Meet Our Team


In 2008, a group of retail executives and big data experts sat together, sharing their woes of operational disconnects, profit losses, data paralysis and team inaction. “If only there was a way to connect all of this data we’re drowning in,” they said. “If only I knew the questions to ask to be successful, much less the answers to those questions,” they sighed. “If only my teams could stop reporting and start taking action.”

Then one of the CEOs started drawing on a whiteboard the collective struggle and possible solution. From that room, the initial spark of DynamicAction was ignited. A system that offered one source of truth which instantly connects data from every part of the organization – merchandising, marketing, operations, customers, returns and finance. And in all channels – eCommerce, physical stores and mobile. 

In 2012, the world of data systems and storage, databases and technology reached a point where we could build a system capable of answering the most pressing questions that retailers struggle to solve.


Today, DynamicAction is helping retail merchandising teams make smarter decisions, and take profitable action on more than $19 billion of consumer transactions each year. The attendees at that original think-tank went on to become the CEO of DynamicAction, the Chief Scientist of the company, as well as core retail customers of DynamicAction. 

We now enable our clients to focus on a new point of view that centers on customer profitability, surgical decision agility and actionable metrics to reach their goals.  They are achieving profitable growth with connected data every single day.



Leadership Team

Retail experts and engineers, data scientists and marketers, our executive team brings experience from the most recognizable companies in their industries, including McKinsey, IBM, Target, Figleaves, Coremetrics, Travelocity, Marin Software, Harrods, Tesco, Chevrolet, Chevron, Match.com and Topshop.

John Squire
Chief Executive Officer

John brings 20 years of experience in executive management and growing analytically driven, venture backed SaaS businesses to.

Michael Ross
Co-founder and Chief Scientist

Michael has spent the last 20 years in the ecommerce world. He joined McKinsey in 1994 and spent 5 years consulting in the.

Brian Tomz
Chief Strategy Officer

Brian is the Chief Strategy Officer and a founding member of DynamicAction where he has led development, operations, client.

Laurence Sacks
Vice President of Finance

Laurence has over 25 years of industry and public accounting experience. Laurence has direct responsibility over all.

Mike Niemann
Vice President of Product and Development

Mike has delivered numerous successful data and analytics SaaS offerings to market over his 20+ years in Product Management..

Michael Patterson
Managing Director EMEA

Michael has spent over 15 years in the software industry, delivering value-driven solutions to many of the world’s most.

Matthew Burgess
Senior Director of Applied Data Science

Matthew brings over 10 years of online retail data analysis and expertise to his current role as the Senior Director of.

Sean Moran
Senior Vice President of North America

Sean brings more than 20 years of retail industry experience as a versatile go-to-market executive who tailors SaaS platforms,.


Some of the world’s leading retail, finance and business minds have come together to advise and inspire the DynamicAction team as it defines a new industry and dramatically shifts the face of retail.

Dr. Barney Pell
LocoMobi / Moon Express / Singularity University

Technology and product strategist, angel investor and advisor, and artificial intelligence (AI) researcher. He is currently.

Dr. Andreas Weigend
Stanford Social Data Lab

Expert on future of big data, social-mobile technologies, and consumer behavior. With 20+ years experience working with global.



These firms have a strong track record of investments with retail leaders and enterprise technology companies. They have reputations for building long-term partnerships to help rapidly growing companies reach their full potential.


NRF National Retail Federation

Awarded Digital Commerce Startup of the Year by the NRF

Forrester Forrester Research

Recommended as the key prescriptive analytics technology to replace predictive analytics in retail

Frost & Sullivan Frost & Sullivan

Award for Technology Innovation: Big Data Analytics in Retail

ZD Net ZD Net

10 Vendors Enabling Digital Transformation in Retail

Retail CIO Outlook Retail CIO Outlook

Top 10 Merchandising Solution Provider

Retail Movers & Shakers Retail Movers And Shakers

Co-founder Michael Ross selected by Retail Insider




Retail Responds: Coins of Caring

Helping others is the right thing to do and it makes us who we are. DynamicAction employees give freely of their time and resources to mentor young people, serve with local nonprofits, and support human rights causes. They use their talents in creative and rewarding ways. You can be part of the action too, through our Retail Responds: Coins of Caring initiative. At the next retail event, stop by our booth to receive a Care Coin. Simply donate your coin to one of the four incredible organizations that we support. DynamicAction will donate to each non-profit the amount equivalent to the number of Care Coins collected for the organization during the show. Participants can increase their Care Coin donation by learning more about DynamicAction at our booth. We proudly support:



Raising awareness and providing real solutions for the more than 400 million vulnerable children worldwide.

Step Up
Step Up

Step Up propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

Team Rubicon
Team Rubicon

Uniting the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

Girls Who Code
Girls Who Code

A national non-profit organization dedicated to closing the gender gap in technology.