Our Story
In 2008, a group of retail executives and big data experts sat together, sharing their woes of operational disconnects, profit losses, data paralysis and team inaction. “If only there was a way to connect all of this data we’re drowning in,” they said. “If only I knew the questions to ask to be successful, much less the answers to those questions,” they sighed. “If only my teams could stop reporting and start taking action.” Then one of the CEOs started drawing on a whiteboard the collective struggle and possible solution. From that room, the initial spark of DynamicAction was ignited. A system that offered one source of truth which instantly connects data from every part of the organization – merchandising, marketing, operations, customers, returns and finance. And in all channels – eCommerce, physical stores and mobile. Thousands of proprietary retail algorithms built by that former retail CEO and the former Chief Scientist of Amazon are applied to determine what’s impacting merchandising KPIs and to prescribe the actions to take for improvement. Recommended actions are ranked by how much each action is worth to the retail business, and workflow is managed within the product. So, retail merchandisers not only know the questions to ask and the answers to those questions, but can leverage the entire organization to get to action faster.
Finally, in 2012, the world of data systems and storage, databases and technology reached a reasonable point where we could actually build a system capable of answering the most pressing questions that retailers struggle to solve. Now DynamicAction is helping retail merchandising teams make smarter decisions, and take profitable action on more than $19 billion of consumer transactions each year. The attendees at that original think-tank went on to become the president of DynamicAction, the Chief Scientist of the company, as well as core retail customers of DynamicAction. Research firm Frost & Sullivan has touted DynamicAction a “first of its kind technology” and “critical for retail success.” Most importantly, retailers call it “a business revolution” and “like walking into a dark room with a very bright torch.”
National Retail Federation
Forrester Research
Frost & Sullivan
ZD Net
Retail CIO Outlook
Retail Movers and Shakers
WWD: Top Women in Business
PR Week Champion of PR
Helping others is the right thing to do, and it makes us who we are. DynamicAction employees give freely of their time and resources to mentor young people, serve on the boards of local nonprofits, and support human rights causes. They use their talents in creative and rewarding ways. You can be part of the action too, through our Retail Responds: Coins of Caring initiative. At the next retail event, stop by our booth to receive a Care Coin. Simply donate your coin to one of four incredible organizations we already support. DynamicAction will make a donation to each non-profit in the total amount of Care Coins collected for the organization during the show. Participants can increase their Care Coin donation by learning more about DynamicAction at our booth. We proudly support:
