Associated Press: Stores Push Deals, Hope to Lure Shoppers For Holiday Stretch

Associated Press: Stores Push Deals, Hope to Lure Shoppers For Holiday Stretch

Associated Press logo for report on DynamicAction Holiday Retail Index and data analysisAnne D’Innocenzio, journalist for Associated Press, contacted our SVP of Global Marketing, Sarah Engel, for updated promotional insight in her Stores push deals, hope to lure shoppers for holiday stretch piece that is consistent with the media reports (and our Index) of this being the Year of Promotions.

Key excerpt:

"Stores were still aggressive. Sixty-seven percent of orders were placed online using a promotion from Nov. 1 through Nov. 30, up from 38 percent in the same timeframe a year ago, according to DynamicAction, which studied $4 billion in online consumer transactions. For the first five days of December, 60 percent of orders were placed using a promotion, compared with 29 percent a year ago."