CASE STUDY: DXL's Journey to Customer-Centric and Digital-First Transformation

CASE STUDY: DXL's Journey to Customer-Centric and Digital-First Transformation

To grow sales and profit, DXL knew it needed to shift to a customercentric environment and develop a deep understanding of which customers, categories, products and brands were driving profitable
customer acquisition and retention. Additionally, DXL needed to maximize the financial return on upgrading e-commerce and email marketing platforms as quickly as possible. 

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