CASE STUDY: International retailer delivers profitable customer experiences based on data-driven decisions

CASE STUDY: International retailer delivers profitable customer experiences based on data-driven decisions

An international retailer products that support outdoor enthusiasts across the globe developed a
transformative vision: Deliver more profitable customer experiences based on data-driven decisions.
However, the retailer’s analytics team found that its disparate data sets, disconnected systems and legacy
analytics tools were blocking their efforts to change. The retailer’s current framework and technologies were not designed to put their customer at the center of all KPI’s, measurements and reporting.

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