Cyber Week 2019 - Sales Boom, Profits Decline

Cyber Week 2019 - Sales Boom, Profits Decline

The DynamicAction Data Science Team has released its analysis of Cyber Week 2019. The study compares Nov. 18 - Dec 1, 2018 to Nov. 24 - Dec. 7, 2019.

As analysts are forecasting online sales to see between 16 and 19 percent year-over-year growth this holiday shopping season, our Retail Index revealed a decrease in profit per customer, which is setting retailers up for a formidable challenge in 2020.

  • CUSTOMER PROFITABILITY:  DOWN 4%

  • AVERAGE ORDER VALUE:  DOWN 3%

  • RETURNS:  UP 29%

  • MARKETING COSTS per orderUP 33%

In the post-holiday period in 2018, retailers were saddled by an overwhelming number of returns, creating The Retail Vortex with profits declining as a result

Women's Wear Daily covered these findings in their article here.