Retail CIO Outlook: DynamicAction -- Retail’s New Champions Using Prescriptive Analytics for Connected Decisions and Profitable Action

Retail CIO Outlook: DynamicAction -- Retail’s New Champions Using Prescriptive Analytics for Connected Decisions and Profitable Action

Retail CIO Outlook logoRetail CIO Outlook has recognized DynamicAction as one of the top 10 Merchandise Solution Providers for 2016 in their most recent January issue along with a full page feature on DynamicAction’s innovative and proprietary solution of delivering perceptive analytics to enable connected and profitable decisions.

Below please find select excerpts:

"There’s a new way to run retail organizations – with a clear understanding of data, and immediate actions to improve performance. Bottom line: We’ve Moneyballed retail. And the most forward–thinking retailers recognize that this is the way to become retail champions,” says John Squire, DynamicAction’s CEO.

REVOLVE (leading online fashion retailer) tapped DynamicAction to bring the science of retail into its merchandising. In a single week, DynamicAction identified more than $2 million worth of inventory that had minimal exposure online, receiving only a handful of customer views resulting in overstocks and low sell through rates. Based on DynamicAction’s recommendations, REVOLVE increased product views by 15 percent per week over a four-week period, resulting in a 20 percent increase in inventory sell-through for products with no recent sales. This led to nearly 60 percent improvement in return on capital for overstocked products. “DynamicAction allows us to better guide the business at a strategic level, while simultaneously providing us with key action items that need to be addressed to keep growing the health and revenue of our organization,” says David Pujades, COO, REVOLVE.

Click here for full story