INTERNET RETAILER: High-spending customers can many times come out flat or even negative on profitability

INTERNET RETAILER: High-spending customers can many times come out flat or even negative on profitability

Despite retailers increasing their advertising budgets, new customer acquisition decreased by 11%, DynamicAction says. The analysis is based on more than $12.4 billion in online sales during the first quarter, $5.3 billion in North America, roughly 1% of online retail sales volume in the U.S. and Canada, and $7.1 billion in Europe. Read more in the Internet Retailer article by Don Davis.