WWD: Focus on CXBut Ignore Profitable Shoppers

WWD: Focus on CXBut Ignore Profitable Shoppers

D2C Brands and retailers fighting to stay relevant and protect profit margins must continually strive to understand the most addictive product combinations to encourage full-price sell-through, and feverishly deploy strategies offering services such as free or expedited shipping to its profitable and highly desirable customer set.

The more forward-thinking retailers “realize that to provide a differentiated retail experience, they need to push further down the path of digital transformation to keep their most valuable consumers.”

Moreover, responding to the needs of shoppers in the moment, is essential. Industry giant Amazon is providing a masterclass in harnessing rich behavioral data to reach consumers at the moment of purchase desire with a value proposition and financial structure that is stunning the industry.

Read more in the Women's Wear Daily article by Arthur Zaczkiewicz.