The New York Post’s business editor, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel for her thoughts surrounding Amazon’s response to Walmart — lowering their minimum purchase requirement to $25 for non-Prime members to enjoy free shipping.
"In February, Amazon lowered its free shipping minimum to $35, down from $49 — likely in response to Walmart, which had lowered its minimum to $35 for free two-day delivery. 'Amazon understands their data better than any retailer in the industry,' said Sarah Engel, chief marketing officer of DynamicAction, a retail analytics firm. 'With this move they are trying to get back their non-Prime shoppers who they may be losing [to] other retailers like Walmart.' Prior, Walmart charged a $49 annual fee for free shipping."
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