INTERNET RETAILER: High-spending customers can many times come out flat or even negative on profitability

Despite retailers increasing their advertising budgets, new customer acquisition decreased by 11%, DynamicAction says. The analysis is based on more[...]

CHAIN STORE AGE: Retailers shift delivery priorities

An 8% increase in free shipping highlights a shift in retailers’ strategies to emphasize customer experience to remain competitive. Despite this[...]

WWD: Focus on CXBut Ignore Profitable Shoppers

D2C Brands and retailers fighting to stay relevant and protect profit margins must continually strive to understand the most addictive product[...]

Retail Index:  Spring 2019

To stay relevant and protect profit margins, it is imperative for retailers to act at pace, constantly strive to understand the most addictive[...]

RETAIL WEEK: How will AI impact your job?

As AI becomes central to many retail functions, technology will become a “quasi-colleague” in its own right – which means the IT and technology team[...]

WWD: Consumer Preferences Reshaping Retail Landscape

DynamicAction was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Consumer[...]

The DynamicAction Retail Index: 2018 Year-in-Review and 2019 Outlook

An analysis of $5.7 billion in consumer transactions that identifies critical YoY retail trends in North America and highlights vital profit[...]

WWD: ‘Cyber Monday Week’ a Win With Tactical Markdowns

Women’s Wear Daily’s Executive Editor, Arthur Zaczkiewicz, recapped key findings over the shopping holiday blitz in his piece ‘Cyber Monday Week’ a[...]

Ask Your Marketing Team if They Are Doing This to Drive Profit

You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item[...]

Bloomberg: Free Shipping Becomes a Blessing and Curse at Amazon and Target

Kicking off coverage on the first official DynamicAction Retail Index for the 2018 holiday season, Bloomberg’s retail editor, Matthew Boyle, used[...]

WWD: Fashion Makes the Most of Data War

Coming off Chanel's announcement last week that it would transition its wholesale business into a concession model, an article in Women's Wear[...]

CASE STUDY: International retailer delivers profitable customer experiences based on data-driven decisions

An international retailer products that support outdoor enthusiasts across the globe developed a transformative vision: Deliver more profitable[...]