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Blog

December 10, 2018
Women’s Wear Daily’s Executive Editor, Arthur Zaczkiewicz, recapped key findings over the shopping holiday blitz in his piece ‘Cyber Monday Week’ a Win With Tactical Markdowns. Arthur tapped...
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February 14, 2018
In the article, “How retailers transformed their customer-centric strategies due to the lessons they’ve learned," author Sasha Fedorenko of Internet Retailing focuses on key strategic initiatives...
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December 18, 2017
Our very own Sarah Engel, Chief Marketing Officer for DynamicAction, has been selected by Women's Wear Daily as one of twenty 2017 Women Leaders in Business. Sarah has been honored by a panel of WWD...
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December 14, 2017
With only a few days left in the holiday shopping season, it’s time for retailers to analyze the lessons from 2017 and prepare for 2018. DynamicAction’s Retail Index: Holiday 2017 is an intensive...
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November 28, 2017
Sourcing Journal's article Black Friday in Review: The Winners, The Losers, The Dollars and the Deals discusses the industry's Black Friday results: consumers capitalized on the best deals,...
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November 27, 2017
Women's Wear Daily reported that U.S. online sales over Thanksgiving and Black Friday 2017  surpassed 2016 online Thanksgiving and Black Friday sales by nearly 18 percent. eCommerce platform Shopify...
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July 27, 2017
Industry legend and Dallas Morning News business reporter, Maria Halkias, reached out to DynamicAction CMO Sarah Engel for commentary on J.C. Penney. Their conversation dove into the current retail...
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April 27, 2017
As shown in our latest Retail Index, we are currently witnessing the retail industry undergo a total transformation, and those who are not evolving to meet the demands of their consumers are...
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April 18, 2017
DynamicAction CMO, Sarah Engel, was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Weekly Sales Rise as Shoppers Hop to Apparel...
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April 13, 2017
Sarah Engel, CMO of DynamicAction, offered expert commentary for Chain Store Age regarding Walmart's recent announcement that, starting April 19, it would offer a discount on select items that are...
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