Cyber Week 2019 - Sales Boom, Profits Decline

The DynamicAction Data Science Team has released its analysis of Cyber Week 2019. The study compares Nov. 18 - Dec 1, 2018 to Nov. 24 - Dec. 7, 2019.

WWD: ‘Cyber Monday Week’ a Win With Tactical Markdowns

Women’s Wear Daily’s Executive Editor, Arthur Zaczkiewicz, recapped key findings over the shopping holiday blitz in his piece ‘Cyber Monday Week’ a[...]

Sourcing Journal: Black Friday in Review: The Winners, The Losers, The Dollars and the Deals

Sourcing Journal's article Black Friday in Review: The Winners, The Losers, The Dollars and the Deals discusses the industry's Black Friday results:[...]

Women's Wear Daily: Thanksgiving and Black Friday 2017 Shoppers Shatter Online Sales Records

Women's Wear Daily reported that U.S. online sales over Thanksgiving and Black Friday 2017  surpassed 2016 online Thanksgiving and Black Friday sales[...]

Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’

Senior vice president of global marketing for DynamicAction, wrote an article featured on Total Retail that offers retailers several key learnings[...]

It’s A Wrap-Up: A Collection of Dynamicaction’s Must Read Musings We Didn’t Want You to Miss

In the words of the author Fennel Hudson, “December, being the last month of the year, cannot help but make us think of what is to come.” Perhaps[...]

WWD: Global Online Sales of Apparel, Footwear Rise 13% on Cyber Weekend

Women’s Wear Daily's Arthur Zaczkiewicz reported on strong global online sales for apparel and footwear retailers during Cyber Weekend. DynamicAction[...]

Internet Retailer: Wayfair’s Web Sales Jump 52% During Thanksgiving Weekend

Internet Retailer's April Berthene reported that online retailers set new records over Cyber Weekend 2016, though many discounted heavily.[...]

Financial Times: Big Discounts Help Black Friday Rival Cyber Monday

Lindsay Whipp of Financial Times reported that online sales on Black Friday pushed Cyber Weekend sales to record highs, but big discounts could[...]

It’s A Wrap-Up: A Collection Of DynamicAction’s Must Read Musings We Didn’t Want You To Miss

With the busiest time of the year just around the corner, this monthly round-up features trends for 2016’s holiday season and all the essentials you[...]

Retailers Look for a Miracle on 34th Street

This holiday season is turning into one for the record books, but for very different reasons than originally expected. Defying all predictions, we[...]

WSJ: The Tricky Math of Black Friday Bargains

John Squire, CEO of DynamicAction, and Sarah Engel, SVP of Marketing, caught up with Suzanne Kapner to walk her through our annual DynamicAction[...]