INTERNET RETAILER: High-spending customers can many times come out flat or even negative on profitability

Despite retailers increasing their advertising budgets, new customer acquisition decreased by 11%, DynamicAction says. The analysis is based on more[...]

WWD: Fashion Makes the Most of Data War

Coming off Chanel's announcement last week that it would transition its wholesale business into a concession model, an article in Women's Wear[...]

CASE STUDY: International retailer delivers profitable customer experiences based on data-driven decisions

An international retailer products that support outdoor enthusiasts across the globe developed a transformative vision: Deliver more profitable[...]

WWD: How Do You Find the Customers That Matter?

Accenture’s Senior Managing Director and Head of Retail, Jill Standish, penned an article for Women’s Wear Daily titled How Do You Find the Customers[...]

DynamicAction Announced as a Finalist for the 2018 Timmy Awards — Best Tech Startup

We’re thrilled to announce that DynamicAction has been named as a Finalist in the Best Tech Startup category in the 2018 Timmy Awards! Created by[...]

3 Customers That Are Bad for Retail and What to Do About It

Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for[...]

WWD: Myths and Realities of Your Most Valuable Customers

DynamicAction CMO, Sarah Engel, penned a piece for industry bible, Women’s Wear Daily. The Myths and Realities of Your Most Valuable Customer,[...]

Internet Retailing: The Path to Customer Centricity

Michael Ross, Co-founder and Chief Scientist of DynamicAction, wrote a guest article for the UK trade publication, Internet Retailing Magazine. The[...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per[...]

Internet Retailer: Turning Data into Dollars

Kate Evans, editor at Internet Retailer, wrote Turning Data Into Dollars that focuses on the importance of high quality and sophisticated analytics[...]

The Merchandising Manual

Retail has evolved, which means your merchandising practices should too.

CASE STUDY: DXL's Journey to Customer-Centric and Digital-First Transformation

To grow sales and profit, DXL knew it needed to shift to a customercentric environment and develop a deep understanding of which customers,[...]