Ask Your Marketing Team if They Are Doing This to Drive Profit

You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item[...]

Bloomberg: Free Shipping Becomes a Blessing and Curse at Amazon and Target

Kicking off coverage on the first official DynamicAction Retail Index for the 2018 holiday season, Bloomberg’s retail editor, Matthew Boyle, used[...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per[...]

24 Questions Every Retailer Should Be Able to Answer

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing, warehousing, pricing and customers. With[...]

6 Ways to Optimize Marketing Automation and Boost Retail Profit While You Sleep

You’ve created, tweaked, tested and perfected. You segment, personalize, target, retarget, measure and repeat. There is always more you could do, but[...]

Internet Retailing: Insight Around the World

The January issue of Internet Retailing features a byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves into the Cyber Week[...]

Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’

Senior vice president of global marketing for DynamicAction, wrote an article featured on Total Retail that offers retailers several key learnings[...]

WWD: Global Online Sales of Apparel, Footwear Rise 13% on Cyber Weekend

Women’s Wear Daily's Arthur Zaczkiewicz reported on strong global online sales for apparel and footwear retailers during Cyber Weekend. DynamicAction[...]

Women's Wear Daily: Mobile Posts Big Cyber Monday Gains

Women’s Wear Daily's Maghan McDowell reported on Cyber Monday sales via mobile devices. Sales on mobile devices accounted for about 37% of online[...]

bizwomen: Shoptalk -- 5 retail execs on the value of “community”

During the Shoptalk2016 conference, our SVP of Marketing - Sarah Engel - spoke with Kelly Stickel, who is a writer for Bizwomen and founder of a new[...]

New Route To Thriving: Six Data-Driven Benchmarks To Get Ahead

It’s no secret many retailers struggle with overstocks, revenue and profitability. However, some retailers are able to significantly outperform their[...]

Collaboration. Easy to say, difficult to master…essential for success

One of the more challenging aspects to discern within a retailing organization is effective collaboration, coordination and transparency across all[...]