Ask Your Marketing Team if They Are Doing This to Drive Profit

You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item[...]

Bloomberg: Free Shipping Becomes a Blessing and Curse at Amazon and Target

Kicking off coverage on the first official DynamicAction Retail Index for the 2018 holiday season, Bloomberg’s retail editor, Matthew Boyle, used[...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per[...]

24 Questions Every Retailer Should Be Able to Answer

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing, warehousing, pricing and customers. With[...]

6 Ways to Optimize Marketing Automation and Boost Retail Profit While You Sleep

You’ve created, tweaked, tested and perfected. You segment, personalize, target, retarget, measure and repeat. There is always more you could do, but[...]