Context - Why it Matters in Customer Lifetime Value

By: Michael Patterson, DynamicAction's Managing Director, EMEA For retailers, it is clear that a keen grasp of the evolving wants and needs of those[...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per[...]

4 Site Merchandising Strategies for Boosting Profits

In a previous blog post, we introduced how DynamicAction’s Export API can elevate your tech stack to drive more engaging customer experiences, better[...]

Internet Retailing: European retailers change customer-centric strategies due to lessons learned

In the article, “How retailers transformed their customer-centric strategies due to the lessons they’ve learned," author Sasha Fedorenko of Internet[...]

Gems and Dogs, Winners and Losers: Marginal Gains Make the Difference in Retail

“It’s IMPOSSIBLE to manage the business down at the product level.” I heard this statement last year from the head merchant of a retailer who is now[...]

Accenture Retail: Blending Retail Passion with Analytics Precision: Meet John Squire

Meet DynamicAction CEO John Squire, courtesy of an interview with Accenture Retail.

Infographic: DynamicAction Retail Index 2016 Year-in-Review and 2017 Outlook

Download the infographic here.

Apparel Magazine: DynamicAction Is Doing This to Break Consumers' Discount Addiction

Apparel Magazine reported on DynamicAction's new Affinities capabilities and how the product can help retailers move away from margin-eating[...]

Associated Press: Stores Push Deals, Hope to Lure Shoppers For Holiday Stretch

Anne D’Innocenzio, journalist for Associated Press, contacted our SVP of Global Marketing, Sarah Engel, for updated promotional insight in her Stores[...]

Forbes: Are Retailers Over-Promoting For Holiday 2016?

Recently Nikki Baird, a managing partner at leading analyst firm RSR, contributed a piece to Forbes: “Are Retailers Over-Promoting For Holiday 2016?”[...]

Are your decisions losing you money?

It was a difficult start to the year for many retailers. Bank Fashion, the first UK retail casualty of 2015, went into administration in early[...]