New Retail Metrics Lead to Fewer Sweeping Promotions and More Control of Profit

Most retail reporting focuses on metrics that describe what’s already happened (outcome metrics such as revenue) and others that offer some[...]

3 Customers That Are Bad for Retail and What to Do About It

Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for[...]

The Retailer's Complete Guide to Customer Centricity

For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per[...]

Gems and Dogs, Winners and Losers: Marginal Gains Make the Difference in Retail

“It’s IMPOSSIBLE to manage the business down at the product level.” I heard this statement last year from the head merchant of a retailer who is now[...]

DynamicAction Named’s 2017 Digital Commerce Startup of the Year

DynamicAction is selected for its ability to enable retailers across the globe to make decisions and take action at the speed of Amazon LOS[...]

3 New Retail Metrics That Can Boost Profit and Make Your Life Easier

Having been in Site Merchandising and Digital Analytics roles with major retailers for over a decade, I understand there is no shortage of retail[...]

Show Me the Profit! Gaining Visibility into Every Component of Retail Profit

Profit is a topic we are hearing talked about more often in the retail industry today. For too long, retailers have focused on driving top-line sales[...]

Retail’s Evolution: A Shift From Sales to Profit

Our Chief Scientist, Michael Ross, joined Accenture’s Simon Blosse to discuss “Scientific Retailing” during Essential Retail’s Retail Ramble Podcast[...]

Accenture Retail: Blending Retail Passion with Analytics Precision: Meet John Squire

Meet DynamicAction CEO John Squire, courtesy of an interview with Accenture Retail.

Apparel Magazine: DynamicAction Is Doing This to Break Consumers' Discount Addiction

Apparel Magazine reported on DynamicAction's new Affinities capabilities and how the product can help retailers move away from margin-eating[...]

Stop Retail’s Promotional Race to The Bottom

DynamicAction Adds New Affinities Capabilities to Curb Consumer Discounting Addiction and Help Retailers Increase Average Order Value, Revenue and[...]