The DynamicAction Retail Index: 2018 Year-in-Review and 2019 Outlook

An analysis of $5.7 billion in consumer transactions that identifies critical YoY retail trends in North America and highlights vital profit[...]

Ask Your Marketing Team if They Are Doing This to Drive Profit

You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item[...]

3 Customers That Are Bad for Retail and What to Do About It

Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for[...]

4 Site Merchandising Strategies for Boosting Profits

In a previous blog post, we introduced how DynamicAction’s Export API can elevate your tech stack to drive more engaging customer experiences, better[...]

24 Questions Every Retailer Should Be Able to Answer

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing, warehousing, pricing and customers. With[...]

DynamicAction CMO Among WWD's 2017 Women Leaders in Business

Our very own Sarah Engel, Chief Marketing Officer for DynamicAction, has been selected by Women's Wear Daily as one of twenty 2017 Women Leaders in[...]

How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It—a retail strategy white paper[...]

3 New Retail Metrics That Can Boost Profit and Make Your Life Easier

Having been in Site Merchandising and Digital Analytics roles with major retailers for over a decade, I understand there is no shortage of retail[...]

Great Leaders Use These 5 Strategies to Steer Data-Driven Retail

by Michael Ross, Co-Founder and Chief Scientist at DynamicAction

4 Things Retailers Can Learn from Amazon Prime Day

There’s no hiding from it: Amazon Prime day is here, and this year it’s running for 30-hours straight. In 2016, Amazon recorded over $2.5 billion[...]

6 Ways to Optimize Marketing Automation and Boost Retail Profit While You Sleep

You’ve created, tweaked, tested and perfected. You segment, personalize, target, retarget, measure and repeat. There is always more you could do, but[...]

18 Ways DynamicAction Can Help Retailers in the Omnichannel World

Top global retailers have told us they need more than being able to look back on “what happened.” They need advanced analytics for retail omnichannel[...]