The 2018-2019 Retail Vortex

The 2018-2019 Retail Vortex

The Retail Vortex is a post-holiday phenomenon where fewer new customers, higher marketing costs, increased returns and a rise in inventory create a spiraling force that drive operational costs up and retailer profits down at the start of the new year.

The Retail Vortex occurred December 25th 2018 – January 14th 2019 and was identified through a subset analysis of the DynamicAction Retail Index: 2018 Year In Review + 2019 Outlook that studied over $12.3 billion (£9.53B) in online consumer transactions across North America and Europe.

Find out more in our most recent Retail Index.