John Squire, CEO of DynamicAction, and Sarah Engel, SVP of Marketing, caught up with Suzanne Kapner to walk her through our annual DynamicAction Holiday Retail Index 2015 for Wall Street Journal’s The Tricky Math of Black Friday Bargains.
Below please find an excerpt:
This Black Friday, the stakes are even higher. Sluggish retail sales throughout the fall have left excess goods on store shelves and forced retailers to ramp up promotions beyond what they had planned. Since September retailers are selling 21% fewer items at full price, compared with the same period a year ago, according to an analysis of $5 billion consumer transactions by DynamicAction, a retail-analytics firm. But some of those discounts are more of an illusion than a real bargain.