Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’

Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’

Senior vice president of global marketing for DynamicAction, wrote an article featured on Total Retail that offers retailers several key learnings based on data and findings from DynamicAction's robust analytics capabilities.

Advice to retailers includes:

  • Increase data-driven marketing outreach
  • Don’t let stacked promotions kill profitability
  • Align demand with inventory
  • Understand your free and express shipping thresholds

Align Demand With Inventory

Many retailers exited the 2015 holiday season painfully overstocked, with 41 percent more inventory not sold in the first quarter of 2016 vs. the first quarter of 2015. Therefore, attention to tightening up inventories over the next month will be crucial for avoiding markdowns and improving profits in 2017."

The full article is available here.

For more information on how DynamicAction helps retailers, download our latest case study.