8 lessons from Amazon and its approach to data, customer experience and long-term profit
White paper by Michael Ross
On July 12th, 2016, Amazon reported more sales than on any other day of its 21-year lifespan – a mind-bending US$2.5 billion. The trigger for this influx of riches was Amazon Prime Day, 24 hours of deals and discounts for Amazon’s Prime subscription customers. Prior to this year’s Amazon Prime Day, the company briefed the merchants that sell through its platform and invited them to run deals. Each paid upwards of US$300 for the privilege.
Retailers may not want to follow the direct path of Amazon, but by observing Amazon’s techniques and mindset, they can add some of the ingredients from its winning recipe into their own retail operation.
In the white paper by DynamicAction Co-Founder and Chief Scientist Michael Ross, retailers will find 8 lessons from Amazon to incorporate into their strategies. Download the white paper no