DynamicAction CMO, Sarah Engel, was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Consumer Preferences Reshaping Retail Landscape.
Key excerpts include:
"Whether on desktops, smartphones or tablets, online shopping is poised for explosive growth this year. Sarah Engel, chief marketing officer at Dynamic Action, a retail prescriptive analytics company, said it is important to keep in mind that despite the rash of store closures, “retail is projected to grow to the tune of 4 percent this year, with three times more growth projected for the online channel.”
“They [customers] are just not spending in the same ways, and the retailers who are well down the path of recognizing this fact and reengineering their business accordingly are those who will continue to see their customers embracing their brands and purchasing their products in the years ahead.”
“…We are beginning to see a divide between retailers who are harnessing their data to get one view of the customer across every shopping channel and those who continue to look at their business through the broken lens of siloed channels and disjointed customer profiles,” Engel said.
Read the full article here.