BoF: Returns Fraud and How Retailers Are Fighting Back

BoF: Returns Fraud and How Retailers Are Fighting Back

Editor, Rachel Deeley, tapped DynamicAction CEO, John Squire, for his insight inspired by the DynamicAction Retail Index for her piece, The Rise of Returns Fraud and How Retailers Are Fighting Back.

The article not only covered the retailers war on counterfeiters, but how retailers need to strike the balance of offering excellent experiences set against profit eroding prolific returners, who take advantage of hassle free returns policies.  The most recent retailer to make global news was ASOS, who publicly stated they are amending their return/exchange policies and would assess shoppers behavior with suspicious returns frequency.