DynamicAction's report reveals the lasting impact of Amazon PrimeDay on holiday sales.
Excerpts from the Women's Wear Daily article by Arthur Zaczkiewicz include:
"According to DynamicAction’s Retail Index: Early Fall 2019 report, 'The ‘Retail Vortex’ is a strengthening yearly pattern identified by the DynamicAction Data Science team, which occurs between Christmas Day and mid-January, authors of the report noted."
“The post-holiday consumer phenomenon is facilitated by increased costs, soaring returns and inventory concerns in Q1. The trend impacts important seasonal profits and creates logistical issues, such as stock misallocation after the busy holiday period, yet it is often overlooked when planning Q4 strategies.”