With over 22K products and over 200K SKUs, operational efficiency is of paramount importance. Even with very efficient management, Heine understands that small, yet consistent improvements can have an enormous aggregate impact on their bottom line. The challenge for Heine’s teams was how to harness insights from their troves of data that would enable them to take the right actions, at SKU level, quickly and at scale across the business.
An international retailer products that support outdoor enthusiasts across the globe developed a transformative vision: Deliver more profitable customer experiences based on data-driven decisions. However, the retailer’s analytics team found that its disparate data sets, disconnected systems and legacy analytics tools were blocking their efforts to change. The retailer’s current framework and technologies were not designed to put their customer at the center of all KPI’s, measurements and reporting.
Catalyzing a clear focus through a fresh, digitized-lens, the DynamicAction system and the DynamicAction Customer Success team enabled the catalog retailer's digital transformation and pinpointed key profitable opportunities and practices.
To grow sales and profit, the mens retailer knew it needed to shift to a customer-centric environment and develop a deep understanding of which customers, categories, products and brands were driving profitable customer acquisition and retention. Additionally, they needed to maximize the financial return on upgrading e-commerce and email marketing platforms as quickly as possible.
Though the retailer could find places where they were spending resources and not getting results, it was difficult for them to identify areas where they weren't focusing but had the potential for positive results. The retailer wanted to have a full picture of their business—across merchandising, marketing, operations and finance—so they could easily focus their teams and grow more quickly. In particular, they were eager to avoid the analysis paralysis caused when investigating drops or spikes in performance. They wanted to pinpoint areas of potential profit throughout their eCommerce business.
The eCommerce merchandising team for a leading U.S.-based womens fashion retailer was convinced that their endless cycle of promotions and discounting was eroding their margins to a point where they needed to make a change. Realizing their teams needed to be more effective at selling inventory and less bogged down with reporting, the retailer sought a solution that would surface the most profitable actions to take while measuring the results without increasing the need for headcount and resources.
During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S. and one in the U.K) acted to execute on product/action combinations as prescribed by DynamicAction. The impact on revenue and profit was carefully measured.
Using DynamicAction retail analytics, the retailer used category-specific reporting to identify which products to focus on and the most profitable actions to take to enable them to act days earlier than before.
This e-Commerce focused retailer brings the traditional boutique experience online with its combination of first-class customer service and elite roster of designers. Ranging from iconic designers to the latest emerging talents, the retaileris the virtual home for over 100 women’s designer apparel, shoes and accessories brands.