Web Analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence. IBM web analytics provides behavior-based marketing and campaign attributions allowing you to determine the success of your efforts whether it be via mobile marketing, social media marketing, online advertising or email marketing. Marketers also benefit from integrations that have been honed over the years with other IBM products including IBM Websphere® Commerce, Websphere Portal, and other IBM Commerce products.

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