DynamicView

“Within the first minute of seeing DynamicView live on our site, it was instantly clear how our Merchant team will be driving more demand and gross margin every day. It’s extremely intuitive and amplifies our merchandising decisions like “boost and bury”. Simply put, DynamicView takes our digital business operations to a higher level by expanding the data, attributes, and metrics we need to increase revenue, profitability, stock turnover, and customer acquisition.” -  Mike Africa, SVP Commerce & Stores at Eddie Bauer

Retail Analytics & Insights at Your Fingertips

• Innovative overlay places sophisticated data analytics at the point of decision
  
  

• Monitor new product launches, site changes and product performance
  
  

• Identify products to feature in marketing and promotional campaigns
  
  

• Browser extension delivery ensures immediate adoption and efficient execution across the organization

At-A-Glance Site Merchandising

• Ensure strongest products are prioritized in
  Category & Search Results grid pages
  
  

• Proprietary moneyball metrics & advanced retail algorithms clearly identify boost & bury candidates
  
  

• Category peer performance fuels higher precision manual or semi-automated merchandising decisions

Immediate Actions by Product

• Daily insights on the performance of a product
  
  

• Action Impact quantifies the estimated effect of changes in exposure, price and inventory changes for individual items

   

• Merchants, Planners and Marketers gain a deep analysis of peer performance across each category

Key Use Cases

Merchandising

• Evaluate the health of category page sorts & assess product recommendation quality

• Compare metrics versus a prior period or against peers

• Evaluate action lift associated with price, availability and exposure changes
  
  

Executives & Finance

• Rapid review of potential overstocks, pending dead stock, understocked products and end of season product liabilities

• Quick reads on Marketing support needed to balance stock velocity

• Early reads on new collection launches, seasonal placement, and line extension sell through

Marketing & Customer Insights

• Evaluate success of new product launch

• Optimize which product to feature in a campaign, promotion or email

• Check product health signals before increasing bids or driving more traffic

Take a Quick Tour of DynamicView