DynamicView

Retail Analytics & Insights at Your Fingertips

• Innovative overlay places sophisticated data analytics at the point of decision
  
  

• Monitor new product launches, site changes and product performance
  
  

• Identify products to feature in marketing and promotional campaigns
  
  

• Browser extension delivery ensures immediate adoption and efficient execution across the organization

At-A-Glance Site Merchandising

• Ensure strongest products are prioritized in
  Category & Search Results grid pages
  
  

• Proprietary moneyball metrics & advanced retail algorithms clearly identify boost & bury candidates
  
  

• Category peer performance fuels higher precision manual or semi-automated merchandising decisions

Immediate Actions by Product

• Daily insights on the performance of a product
  
  

• Action Impact quantifies the estimated effect of changes in exposure, price and inventory changes for individual items

   

• Merchants, Planners and Marketers gain a deep analysis of peer performance across each category

Key Use Cases

Merchandising

• Evaluate the health of category page sorts & assess product recommendation quality

• Compare metrics versus a prior period or target; against peers or all products

• Evaluate action lift associated with price, availability and exposure changes
  
  

Executives & Finance

• Rapid review of potential overstocks, pending dead stock, understocked products and end of season product liabilities

• Quick reads on Marketing support needed to balance stock velocity

• Early reads on new collection launches, seasonal placement, and line extension sell through

Marketing & Customer Insights

• Evaluate success of new product launch

• Optimize which product to feature in a campaign, promotion or email

• Check product health signals before increasing bids or driving more traffic

Take a Quick Tour of DynamicView