Internet Retailer: Every Day Is a Billion‑Dollar Online Sales Day in the Run‑Up to Thanksgiving

Internet Retailer logo for retail analytics articleOnline news site Internet Retailer utilized the DynamicAction Retail Index’s early pre-Thanksgiving insight for their article Every day is a billion‑dollar online sales day in the run‑up to Thanksgiving.

DynamicAction CMO, Sarah Engel, was tapped for her acumen:

“Evidence that consumers took advantage of promotions early in the season also comes from DynamicAction, a retail analytics firm. DynamicAction’s Retail Index finds that consumers used a promotional code on 66.4% of their online orders during the first week of November, versus 64.4% in the same week last year.

In the first two weeks of November, DynamicAction observed a 20% increase in online revenue in the first week of November and an 18% year-over-year increase for the first two weeks of the month. DynamicAction chief marketing officer Sarah Engel says retail executives she’s spoken with believe that the early promotions they offered led to an increase in sales of big-ticket items like electronics and luxury goods. That could impact sales in the days ahead, Engel says. ‘If you’ve purchased yourself a new TV or your mom a gift of a new handbag on Nov. 1 or 15, you’re not going to buy those items online on Black Friday,’ she says.”

Read the full article here.

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