INTEGRATION

Data Lake + AI Initiatives Accelerate
with Clean, Keyed, Quality-Assured Data
 

 
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PARTNER SYSTEMS ICON

Programmatically optimize partner-integrated solutions

DATA FLOW

Dependably deliver trusted data modeled specifically for retail to your first and third party systems

AUTOMATED PROFIT

Get more, faster, from retailing platforms supercharged with definitive metrics

 

 

DATA LAKE

Your data lake has continually required additional unexpected investment to generate value, as applications dependent on it are unable to operate as required. DynamicAction’s high-speed, industry hardened and continuously-tested, retail-specific data model and ETL layer deliver clean, configured, keyed, and standardized data to your now robust, extensible, and continually quality-assured data lake. 

 


 

RECOMMENDATION ENGINE

Several best selling products have become highly fragmented, resulting in a decline in profit-per-view. Your product recommendation engine can be informed of highly fragmented products and set to automatically suppress them until inventory across the SKU range is restored.

 


 

EMAIL SYSTEM

A small but costly group of customers show lifetime negative profit stemming from promotion stacking, excessive return rates, and other undesirable behaviors. Export this customer segment to your email system to suppress or reduce promotional emails to these individuals.

 


 

MESSAGING AND RE-MARKETING

A segment of customers show high propensity to buy full-price new arrivals. Export this customer list to your mobile messaging / remarketing vendor so texts alerting them of “VIP access” to preview a new line can be sent, keeping them engaged and enhancing of the probability of additional full price purchases.

 


 

ONLINE MERCHANDISING

In your digital store sort order manager, set a rule to sort by highest Profit/View where Review Rating is greater than 3, Weeks of Stock Cover is greater than 4 weeks, SKU availability is greater than 60%, Conversion Rate is greater than 3% and Return Rate is less than 10%.

 


 

COMPETITIVE PRICING

In your e-commerce platform, feed the “Selling + High Views + Low Conversion + High Price vs Competition” opportunity list into your eCommerce platform. Once integrated, add rules to decrease price by x% or to match competitive pricing in an effort to spur conversion rates.

 


 

Data Lake Lifecycle@2x
export api
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For more information on how to use the DynamicAction Data Model and ETL for a Smart Retail Data Lake and our Export API to elevate your tech stack, contact us for a demo.