New York Post: Amazon Responds to Walmart in Free-Shipping War

New York Post logo for article featuring data from DynamicAction prescriptive analytics for retail.The New York Post’s business editor, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel for her thoughts surrounding Amazon’s response to Walmart — lowering their minimum purchase requirement to $25 for non-Prime members to enjoy free shipping.

Key Excerpt:

“In February, Amazon lowered its free shipping minimum to $35, down from $49 — likely in response to Walmart, which had lowered its minimum to $35 for free two-day delivery.  ‘Amazon understands their data better than any retailer in the industry,’ said Sarah Engel, chief marketing officer of DynamicAction, a retail analytics firm. ‘With this move they are trying to get back their non-Prime shoppers who they may be losing [to] other retailers like Walmart.’  Prior, Walmart charged a $49 annual fee for free shipping.”

The full article is available here.

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