Interviews, Articles, Buzz

Women’s Wear Daily: What It Takes to Succeed in Today’s Retail Landscape

DynamicAction is thrilled to be featured in the Women’s Wear Daily Thought Leaders Lab Special Report: Succeeding In Retail’s New Landscape. The 2-hour Thought Leaders Lab session occurred in June in WWD’s New York offices with some of retail’s brightest minds,  including DynamicAction clients: Sahal Laher, chief digital officer and chief information officer at DXL, and Charlie […]

What Data Can Tell Retailers About Reaching Their Goals: US Department of Commerce Getting to Global Video Series

Testing new markets; understanding customers, products, and profit; international expansion; and the 24/7 promotional reality of retail The US Department of Commerce recently interviewed DynamicAction leadership during NRF’s 2016 Summit for their ‘Getting to Global’ series. John Squire, DynamicAction CEO, and Sarah Engel, CMO, shared essential truths around how retailers can reach [...]

New York Post: Amazon Responds to Walmart in Free-Shipping War

The New York Post’s business editor, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel for her thoughts surrounding Amazon’s response to Walmart — lowering their minimum purchase requirement to $25 for non-Prime members to enjoy free shipping. Key Excerpt: “In February, Amazon lowered its free shipping minimum to $35, down from $49 — likely in […]

New York Post: Online Retailers Opening Physical Stores

New York Post’s Business reporter, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel to discuss online retailers that are opening physical stores.  The piece touched on a new trend: real estate developers transitioning areas traditionally anchored with more established brick-and-mortar brands to now be peppered with e-tailers such as Bonobos, Nordstrom’s Trunk Club and the […]

Retail Sales Rise as Shoppers Hop to Apparel Stores

DynamicAction CMO, Sarah Engel, was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Weekly Sales Rise as Shoppers Hop to Apparel Stores. Noting the uptick in sales over the Easter Holiday, the report speaks to an ongoing preference for consumers to have “channel agnostic” shopping transactions.  The […]

Retail Analysis: Walmart’s New Pickup Discount

Sarah Engel, CMO of DynamicAction, offered expert commentary for Chain Store Age regarding Walmart’s recent announcement that, starting April 19, it would offer a discount on select items that are ordered online and then picked up in the store. She commented on what the new initiative means for Walmart in terms of last-mile delivery as […]

Consumer Preferences Reshaping Retail Landscape

DynamicAction CMO, Sarah Engel, was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Consumer Preferences Reshaping Retail Landscape. Key excerpts include: “Whether on desktops, smartphones or tablets, online shopping is poised for explosive growth this year. Sarah Engel, chief marketing officer at Dynamic Action, a [...]

Walmart’s New C&C Initiative Lowers Prices Further

Randy Hofbauer with Progressive Grocer covered Walmart’s recent announcement introducing a pick-up discount for online purchases. DynamicAction CMO Sarah Engel contributed to the report. Key excerpts: “‘In introducing Pickup Discount, Walmart is not only reducing the hit to its profits by minimizing delivery costs, but also further setting itself apart from Amazon by connecting [...]

Essential Retail: Start-Ups – Disrupt Or Be Disrupted

Siobhán Géhin, managing director at Kurt Salmon, part of Accenture Strategy, wrote a commentary for Essential Retail on disruptive technologies impacting retail and the fast-moving start-ups ready to overtake unprepared retailers. Her analysis includes this key excerpt: “DynamicAction offers a prescriptive analytics platform, which enables faster reaction to a plethora of data; [...]

Jos. A Bank and Pottery Barn Show Off Enhanced E-Commerce Capabilities

Retail TouchPoints featured DynamicAction in their round-up of e-commerce hot topics not to be missed from the Shoptalk 2017 Retail conference. Key excerpt: “Alongside British luxury brand Mulberry, DynamicAction announced the expansion of its advanced analytics solution specifically for retail merchandising teams. The solution enables retailers to analyze a wide range of internal data [...]

DynamicAction Powers Omnichannel Decisions for Retailers at the Speed of Amazon with Expanded Prescriptive Analytics Capabilities for eCommerce and Stores

Enabling unified experiences and profitable business decisions across all channels, DynamicAction connects customer, product and profit data with latest solution update. The most advanced prescriptive analytics platform to date, it is specifically designed to provide retailers with a holistic view and the ability to take profitable action on their customer, product and profit data across web, [...]

Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer

Hayley Peterson with Business Insider reported on Amazon’s reaction to Walmart’s shipping changes. Sarah Engel, SVP of DynamicAction, a retail prescriptive analytics firm, contributed insight to the report. Key excerpt: “‘Although non-Prime members can now avoid shipping fees, they will still have to wait for up to a week for their packages to arrive,” said Sarah [...]

Fortune: Can America’s Department Stores Survive?

One of the industry’s top retail reporters, Phil Wahba at Fortune Magazine, unveiled critical issues as it pertains to American Department Stores. The comprehensive article, which features DynamicAction data, explores challenges facing department stores. Key excerpt: “Without exception, the biggest chains have seen sales soften in the past year and a half, even as the economy […]

Retail Info Systems News: Experts Weigh In On Walmart’s Purchase of E-Commerce Retailer Moosejaw

Jamie Grill-Goodman with Retail Info Systems News reported on expert analysis of Walmart’s recent acquisition of Moosejaw, an outdoor products retailer that operates primarily online. Sarah Engel, SVP of Global Marketing for retail prescriptive analytics firm DynamicAction, provided input for the article. Key excerpt: “Moosejaw has built a credible and unique voice in the outdoor [...]

Internet Retailing: Insight Around the World

The January issue of Internet Retailing features a byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves into the Cyber Week phenomenon and role of the promotional race to the bottom throughout 2016. Ross identified three significant differentiators with European retailers versus their North American counterparts that were uncovered through DynamicAction’s Retail Index: [...]

Women’s Wear Daily: DynamicAction Offers Solution to Curb Consumer Promotion ‘Addiction’

With the rollout of DynamicAction’s new Affinities capabilities, Arthur Zaczkiewicz with Women’s Wear Daily reported on how the retail solution can help retailers curb over-promoting and boost margins for 2017. Key excerpt: “The new solution leverages customer data to drive down the overall rate of promotions by specifically looking at product correlations and trends, and [...]

Apparel Magazine: DynamicAction Is Doing This to Break Consumers’ Discount Addiction

Apparel Magazine reported on DynamicAction’s new Affinities capabilities and how the product can help retailers move away from margin-eating promotions and towards strategies that protect profit. Key excerpt: “With Affinities, DynamicAction helps retailers change the mindset of discount-addicted consumers by creating a path to offer associated and desired products and brands at [...]

Stop Retail’s Promotional Race to The Bottom

DynamicAction Adds New Affinities Capabilities to Curb Consumer Discounting Addiction and Help Retailers Increase Average Order Value, Revenue and Profit Affinities offers a deep-dive into basket analysis and identifies key purchase patterns that lead to lift and profitability SILICON VALLEY: Jan. 10, 2017 — As retailers work to recover from the “Year of Promotions,” where […]

Sourcing Journal: Want Market Share? It’ll Cost You

Judith Reynolds of Sourcing Journal reported on the promotion addiction many retailers struggled with in 2016. DynamicAction’s Senior VP of Marketing, Sarah Engel, contributed retail analytics data and insight to the article. Key excerpt: “Retailers will need true customer understanding that includes having one view of the customer across channels. Only with this level of insight [...]

Forbes: Are Retailers Over-Promoting For Holiday 2016?

Recently Nikki Baird, a managing partner at leading analyst firm RSR, contributed a piece to Forbes: “Are Retailers Over-Promoting For Holiday 2016?” In an industry overview, she underscored that unless consumers were shopping for a major electronic item, they were more than likely to find their desired gift in-stock, as out-of-stock rates were down an […]

Fortune: Deals, Deals, Deals: Shoppers Are Enjoying Deeper Discounts This Holiday Season

On the heels of the DynamicAction holiday Retail Index release, Phil Whaba, Fortune’s Senior Financial writer, posted: Deals, Deals, Deals: Shoppers Are Enjoying Deeper Discounts This Holiday Season. The piece highlighted that while many retailers had taken precautions to avoid over-ordering, consumers were holding out for the best deal possible…perpetuating retailers’ promotional race [...]

Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’

Sarah Engel, senior vice president of global marketing for DynamicAction, wrote an article featured on Total Retail. She offers retailers several key learnings based on data and findings from DynamicAction’s robust analytics capabilities. Advice to retailers includes: Increase data-driven marketing outreach Don’t let stacked promotions kill profitability Align demand with inventory [...]

Women’s Wear Daily: Global Online Sales of Apparel, Footwear Rise 13% on Cyber Weekend

Women’s Wear Daily’s Arthur Zaczkiewicz reported on strong global online sales for apparel and footwear retailers during Cyber Weekend. DynamicAction provided exclusive data on apparel and footwear retail orders, revenue, inventory and promotions. Sarah Engel, DynamicAction’s senior vice president of global marketing, described the results as robust with total global online [...]

Women’s Wear Daily: Cyber Monday Sets Online Sales Record

Women’s Wear Daily’s Maghan McDowell reported on record-breaking online sales for Cyber Monday 2016. DynamicAction was able to offer insight into the biggest online shopping day on record so far. Sarah Engel, DynamicAction’s senior vice president of global marketing, said this holiday season could be called the “Year of Promotions.” “Retailers fought harder than ever for […]

Retail TouchPoints: Deep Discounts Drive $5.3 Billion In Online Sales Over Holiday Weekend

Glenn Taylor and David DeZuzio of Retail TouchPoints reported on massive growth in online sales via mobile devices and deep discounting to attract bargain hunting consumers. DynamicAction contributed retail analytics data to the report. Promotions that resulted in discounts, such as buy-one-get-one offers or 20% off specials, were up 42% year-over-year compared to Black Friday 2015, according [...]

Women’s Wear Daily: Mobile Posts Big Cyber Monday Gains

Women’s Wear Daily’s Maghan McDowell reported on Cyber Monday sales via mobile devices. Sales on mobile devices accounted for about 37% of online sales, up from 26% in 2015. The online growth for Cyber Week 2016 was stronger than what was seen in stores, although promotions and marketing costs may have impacted online profits. DynamicAction was able to […]

The Wall Street Journal: Department Stores’ Big Sales Are Getting Smaller

The Wall Street Journal’s Suzanne Kapner reported on retail discounting as stores geared up for holiday sales. DynamicAction contributed to the report. “Department stores are also taking steps to reduce inventory. But there are few signs that discounts are abating. The number of U.S. receipts that included promotions increased 69% in the three months to Nov. 15, compared with the […]

Women’s Wear Daily: Inventories Tighten Up in Fashion

Women’s Wear Daily’s Deputy Editor Evan Clark outlined some of the key challenges that retailers are facing right now, coming out of a holiday 2015, Q1 and Q2 2016 with excess inventory, increased promotions and decreased full price sell through in his recent piece, Inventories Tighten Up in Fashion. DynamicAction was able to offer insight […]

Retail TouchPoints: DynamicAction Secures $15 Million In Funding, Partners With Accenture

Retail TouchPoints, key US trade outlet, connected with DynamicAction’s CEO and Co-founder, John Squire, and Jill Standish, global managing director of Retail at Accenture, to cover the strategic alliance is designed to marry Accenture’s delivery network and consulting capabilities with the analytics capabilities of DynamicAction. “When we sat down with the Accenture team, they had […]

The Scotsman: Sir Tom Hunter to press button on major online drive

The Scotsman, Scottish National media outlet, spoke with DynamicAction’s CEO, John Squire, and Scottish entrepreneur and philanthropist, Sir Tom Hunter, regarding West Coast Capital’s latest major investment in online retailing. The piece highlighted DynamicAction’s recent growth, roots and close relationship with the Scottish entrepreneur. “I am an old-school retailer, and I am [...]

The Times: Hunter pumps more cash into retail analytics

Leading UK National outlet, The Times, ran in their morning edition an interview with Scottish entrepreneur and philanthropist, Sir Tom Hunter, and West Coast Capital’s additional investment into DynamicAction, “ We have global ambitions for this business (DynamicAction). I love being involved with this company (DynamicAction) as I get educated every day,” he said “Global […]

DynamicAction Secures $15 Million in Latest Round of Funding, Forms Alliance with Accenture

DynamicAction, provider of the most advanced analytics solution specifically designed for retailers, today announced it has secured $15 million in new funding and entered into an alliance relationship with Accenture (NYSE: ACN). Lead investors in the round include Accenture and West Coast Capital. Through the alliance agreement, Accenture will become a reseller and service provider for [...]

CNBC: Retailers pin hopes on second-half bounce, but doubts persist

After discussions with CNBC’s Krystina Gustafson, she delved further into the DynamicAction Retail Index: Spring 2016 findings. Gustafson utilized the research compiled around new customer acquisition and 1st-to-2nd-time buyer percentages to project whether the retail industry is poised for a comeback or setback in the second half of the year. Please see below for an […]

CNBC: Retailers are already nervous about Christmas

As retailers work their way through overstocked spring inventories, many are taking a cautious approach to the Christmas holiday buys that are taking place. Key Excerpt: According to DynamicAction analytics firm, the number of online orders that used a promotion jumped 75 percent in April from the prior-year period. That follows an even more promotional […]

WWD: Index Reveals Steep Markdown Activity in Q1

In the recently released DynamicAction Retail Index: Spring 2016, WWD’s Arthur Zaczkiewicz reported that retailer’s continued steep increase in markdowns and discounts through the first quarter with March experiencing 86% gain in orders using promotions YoY. The piece went on to say that “retailers found it harder to convert first-time buyers into second-time buyers, with […]

Retailers Handcuffed by Staggering 63 Percent Increase in Promotions in Early 2016 According to the Latest DynamicAction Retail Index Released at Shoptalk

Orders using promotions up 86 Percent YOY in March of 2016; retailers struggle to convert first-time buyers into repeat purchasers SILICON VALLEY: May 16, 2016 — Retailers are relying heavily on discounts and promotions thus far in 2016, continuing the trend from the 2015 holiday season of pulling the promotional “lever” far too often, according […]

FierceRetail: Retailers rely heavily on promotions in Q1

Retail trade, FierceRetail digs into the promotional overload that retailers have carried over from Holiday ’15.   While this past January generated the highest online shopping traffic volumes since Black Friday weekend, the majority of the product was heavily discounted leaving profits with a dismal increase in Q1. “Consumers are always looking for a bargain, […]

Chain Store Age: Bluefly beautifies digital performance

Online apparel and accessories retailer, Bluefly, knows how important flawless experience is for both consumers and brands. To that end, Chain Store Age covered Bluefly’s partnership with DynamicAction and Mozu to overhaul its e-commerce site and mobile app, from the user interface to the underlying architecture. Here is an excerpt from the post: ..using SaaS-based […]

Multichannel Merchant: Bluefly Debuts New Logo, Branding and Platform

Multichannel Merchant, “Bluefly Debuts New Logo, Branding and Platform,” features a piece surrounding Bluefly’s updated branding, strategy and business model to push the pure-play retailer towards a marketplace model. DynamicAction will analyze data from across Bluefly’s organization and prescribe profit-ranked business changes that will improve operations and maximize sales for top designer [...]

Bluefly’s Rapidly Expanding Business Model Bolstered with New Prescriptive Analytics Technology

Forward-thinking fashion marketplace set to maximize sales for top designer brands with DynamicAction Silicon Valley, CA— April 6, 2016—Bluefly, a pioneer in ecommerce and leading online fashion destination with over 2,500 brands, has partnered with DynamicAction to invest in the SaaS technology solution to further its transition into a pure-play marketplace model. DynamicAction will analyze [...]

WWD: Bluefly’s Re-branding Coincides With Shift in Operating Model

DynamicAction’s CEO and Co-Founder, John Squire, and Carly Rosenberg, President of Bluefly, were able to co-announce their partnership along with Bluefly’s updated branding and business model exclusively to Women’s Wear Daily.  DynamicAction is deploying their advanced analytics solution, which is crucial to empowering data to reveal margin-eating disconnects in the business, prescribe [...]

Internet Retailing: From crystal meth to crystal math (IRM57)

March issue of Internet Retailing Magazine features an amazing byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves in to the role of the merchandiser in a customer-centric world. Michael Ross drives home that “in this new world of retail, the merchandiser must corral their colleagues and champion both the process and […]

Retail CIO Outlook: DynamicAction — Retail’s New Champions Using Prescriptive Analytics for Connected Decisions and Profitable Action

Retail CIO Outlook has recognized DynamicAction as one of the top 10 Merchandise Solution Providers for 2016 in their most recent January issue along with a full page feature on DynamicAction’s innovative and proprietary solution of delivering perceptive analytics to enable connected and profitable decisions. Below please find select excerpts: “There’s a new way to […]

Accessories Magazine: Hitting the Margins

Accessories Magazine, leading women’s trade publication, has featured DynamicAction’s Holiday Retail Index as a key source for their Hitting the Margins piece that just ran in the Jan/Feb 2016 issue. The story focuses on the critical element of strategic planning in order for retailers not to be caught off guard by extra markdowns and high […]

RIS News: 2016 — The Year of the Merchant Scientist

In a recent conversation RIS News’s Editorial Director, Joe Skorupa, a common trend began to emerge – in this upcoming year the industry will evolve from hailing the Merchant Prince to needing the Merchant Scientist to thrive.  In 2016 will be the Year of the Merchant Scientist: Are you ready? byline – penned by DynamicAction’s SVP of Marketing, Sarah Engel –  delves into [...]

CNBC: Retailers are losing $1.75 trillion over this

DynamicAction’s annual Holiday Retail Index 2015 and commissioned IHL report series were the corner stone of the CNBC’s Retailers are losing $1.75 trillion over this. Krystina Gustafson, content editor and retail reporter for CNBC, enlightened her readers as to the recently released holiday benchmarks, as well as retail’s daunting shadow of out-of-stocks, overstocks and returns: [...]

WSJ: The Tricky Math of Black Friday Bargains

John Squire, CEO of DynamicAction, and Sarah Engel, SVP of Marketing, caught up with Suzanne Kapner to walk her through our annual DynamicAction Holiday Retail Index 2015 for Wall Street Journal’s The Tricky Math of Black Friday Bargains. Below please find an excerpt: This Black Friday, the stakes are even higher. Sluggish retail sales throughout […]

Retail TouchPoints: C-Level Challenge — Turning One-Time Customers Into Loyal Customers

Michael Ross, chief scientist and co-founder of DynamicAction, offers insight to Retail Touch Point readers addressing customer profitability, a common pain point among retail executives that are faced with disjointed data and siloed organizations. Often these CEOs, CFOs and CMOs are not asking the right questions to understand how their merchandising, marketing, operations and finance [...]

Forbes: Early Black Friday Savings Are Here In A Big Way, But Should You Start Buying?

Sarah Engel, DynamicAction’s SVP of Marketing, caught up with FORBES contributing editor, Nicole Leinbach-Reyhle, to lend expert insight specifically as to how consumers should navigate the over-hyped holiday sales and offering sound advice for small businesses vying for attention during this highly competitive season: “Just because merchants are declaring early Black Friday deals does [...]

STORES Magazine: November Trends/Numbers

Featured in STORES Magazine’s November Trends/Numbers section, DynamicAction and IHL’s key Overstocks stat: $471.9 billion worldwide revenue lost annually was among other compelling and imperative data-points leading into retailer’s holiday season. Click here to view the magazine Wants To Know: What Do Marketers Fear The Most?’s Giselle Abramovich asked the top marketing minds “What Do Marketers Fear The Most?” in her special round-up that posted prior to Halloween. Sarah Engel, DynamicAction’s SVP of Marketing, was tapped to give her bone chilling account of what should give all marketers the chills – constantly shifting consumer behavior, as well as a lack […]

RIS News: From Physical to Digital

Michael Ross, chief scientist and co-founder of DynamicAction, offers insight to RIS News readers regarding the automation of decisions in today’s digital world adding layers of complexity and mass amounts of data for retailers in both the physical and digital realms. The piece digs into the basic decision frame work, differences between making decisions in […]

Retail’s $471.9 Billion Problem: Will Overstocks Be the Grinch That Steals Retailers’ Holiday Profits?

New research report from IHL Group and DynamicAction  focuses on retail’s lost revenue from overstocks during this critical holiday season Silicon Valley — Oct. 5, 2015 — Retail sales this holiday season are projected to show only modest increases, with experts predicting a 2.4 percent growth over 2014¹. Given below-average growth in holiday sales, retailers […]

WWD: Ghost Economy Robs Retailers of Trillions

Highlighting our commissioned Haunting of Overstocks report’s main points regarding the inefficiencies that plague retailers, Sharon Edelson cuts to the core of how DynamicAction sets itself a part to empower client’s data, break through and connect silos in order to deliver more accurate and nimble prescribed actions. Our CEO, John Squire, spoke with Sharon to […]

New Technologies Make Stores of the Future a Reality

In a special report by Alicia Fiorletta, editor at Retail Touchpoints, she outlines how the reality of the “store of the future” is becoming today’s reality for retailers ranging from Neiman Marcus and Nordstrom to Lowe’s and Target. The report details the advancements in beacons, digital displays and RFID, among other technologies, and is a must-read for […]