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Prescriptive Analytics Overtakes Predictive — 2018 Retail Trends from Forrester

Prescriptive analytics helps the digital professional uncover business opportunities that would be either improbable or impractical to achieve through the use of human data analysis. Companies can benefit from prescriptive analytics firms like DynamicAction, which runs a set of proprietary algorithms to find mistakes among retailers’ myriad and disparate data sets (e.g., site analytics, [...]

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