Interviews, Articles, Buzz

The Wall Street Journal: Plotting the Best Holiday Shopping Attack

The Wall Street Journal used DynamicAction Retail Index data as the cornerstone of their holiday analysis for the article "Plotting the Best Holiday Shopping Attack." DynamicAction CMO, Sarah Engel, discussed the shifts in retailing strategy during these high-stakes times, consumer shifts, profit-protecting intelligent promo offerings and what the next few weeks will hold for both shoppers [...]

Dallas Morning News: Sure, Online Shopping Is Gaining This Holiday Season – But That’s Not the Whole Story

The Dallas Morning News article, "Sure, online shopping is gaining this holiday season – but that’s not the whole story" brought to the forefront that while more people shopped from Thanksgiving through Cyber Monday than had been forecast (174M vs. 164M) and the dominant channel was clearly online, it doesn’t necessarily depict the entire complex picture (infrastructure, operations, rise of [...]

Women’s Wear Daily: Thanksgiving and Black Friday 2017 Shoppers Shatter Online Sales Records

Women's Wear Daily reported that U.S. online sales over Black Friday and Thanksgiving 2017 surpassed 2016 online Black Friday and Thanksgiving sales by nearly 18 percent. According to DynamicAction analysis, markdowns were especially prevalent during Thanksgiving shopping, with a 12 percent increase in orders using a markdown versus last year. “Although retailers are actually holding more [...]

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