DynamicAction has been named as a Finalist in the Best Tech Startup category in the 2018 Timmy Awards! The awards recognize the companies & individuals creating the best places for tech professionals to work.
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In countless hours we have spent with retail CIOs and senior executives, they all express some variant of the same challenge: “We want to digitally transform, but we’re not sure what that looks like or how to get there.” We invite you to meet with us to discuss retail transformation, review new benchmarks specific to large retailers, and come away with practical next steps.
“Describe your most valuable customer.” Even the most savvy executives will tout metrics surrounding recency of purchase or loyalty status — closely followed by frequency of purchase. “Yes, but who is your most profitable customer?” Suddenly the “greatest of all time” is much more challenging to pinpoint.
Almost all retailers are talking about transformation in their business, but their approaches are alarmingly inconsistent: multichannel, omnichannel, data-driven, mobile-first, digitally-led, customer-centric, and more. In many cases it's just a veneer — transformation on the outside — but scratch beneath the surface, and not much has changed. The reality of managing a truly customer-centric [...]
According to the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe from January through Memorial Day 2018, North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting [...]
A special report from Retail Touchpoints included insights from DynamicAction CMO Sarah Engel on unique pure players that have evolved into omnichannel success stories, like Everyone, Sugarfina, UNTUCKit, and eyewear retailer Warby Parker.