Interviews, Articles, Buzz

WWD: Fashion Makes the Most of Data War

Coming off Chanel's announcement last week that it would transition its wholesale business into a concession model, Fashion Makes the Most of Data War highlights that this shift more than gives Chanel the ability to directly control their image, but really allows them to control their customer data – thus a deeper understanding and connection to their end shopper.

WWD: How Do You Find the Customers That Matter?

Accenture’s Senior Managing Director and Head of Retail, Jill Standish, penned an article for Women’s Wear Daily titled, "How Do You Find the Customers That Matter?" The piece discusses how retailers can harness their data to meet customers’ evolving expectations and continue growth and includes findings from the most recent DynamicAction Retail Index. 2018

In countless hours we have spent with retail CIOs and senior executives, they all express some variant of the same challenge: “We want to digitally transform, but we’re not sure what that looks like or how to get there.” We invite you to meet with us to discuss retail transformation, review new benchmarks specific to large retailers, and come away with practical next steps.

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