The trading manager used this information to advocate for additional marketing and promotions, such as discounted expedited shipping and marketing for products that most often shipped quickly to ensure payment collection occurred in the time-frame needed to make plan.
Read, Learn, Repeat
The retailer wanted to have a full picture of their business—across merchandising, marketing, operations and finance—so they could easily focus their teams and grow more quickly. In particular, they were eager to avoid the analysis paralysis caused when investigating drops or spikes in performance.
With nearly 7,000 stores in 12 countries, one of the world's largest retailers needed to be nimble with their pricing strategy for slow-moving items to keep their distribution center running effectively.
During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S. and one in the U.K) acted to execute on product/action combinations as prescribed by DynamicAction. The impact on revenue and profit was carefully measured. In total, the four retailers studied averaged a 4.6% incremental increase in revenue through enabling DynamicAction. [...]
The success of Prime Day 2017 is a strong indicator of what retailers can expect from Amazon this holiday shopping season, so having a clear plan in place to beat, compete with, or leverage Amazon is vital for retail executives. Learn strategic insights and tactical advice on using data for customer understanding and long-term profit, with the ultimate goal of staying competitive with Amazon.
Over 22 years, Amazon has developed a strategic approach that is firmly centered on its customers, and powered by data. So how can you apply an Amazon-style, customer-focused model to your business? Read on for details on Amazon’s successful model and 12 rules for putting it into practice.
8 lessons from Amazon: Retailers may not want to follow the direct path of Amazon, but they can incorporate some of Amazon's data strategies.
To survive in today's market, retailers must understand the financial impact of every action on inventory, returns, marketing and warehousing.
After the "Year of Promotions" in 2016 and with a 23% rise in returns to kick off the first two weeks of the New Year, retailers need insightful strategies to protect profits in 2017. These are among the findings from the new DynamicAction Retail Index: 2016 Year-in-Review and 2017 Outlook, an analysis of more than $9 Billion in consumer transactions, accounting for $6 billion in North [...]
As retailers head into the critical holiday shopping season, they continue to rely too heavily on their promotional calendars, with an 85% increase globally in the percent of orders using a promotion YoY (Jan.-Sept. 2016 vs. 2015). These are among the findings from the new DynamicAction Retail Index: Fall 2016, an analysis of more than $8.7 Billion in consumer transactions, accounting for [...]
In this webinar, retail strategy experts, Ron Offir and John Squire, give an executive perspective on the promotional epidemic plaguing retail, its anticipated impact on Holiday 2016 and how retailers can break the discounting cycle.
Yielding 15 times the ROI in first four months, DynamicAction’s technology uncovers $5.7M in potential profit for Nine West.
The final IHL research report, Retailers and the Ghost Economy: The Haunting of Overstocks, details the reasons behind retail’s $471.9 billion lost revenue worldwide due to overstocks – leading to losses of full-price sales, markdowns and loss of margin.
This latest report highlights how retailers are coming to grips with operational shortcomings, which cost them time, money and opportunities. Read this report to learn how retailers are succeeding in the new reality.
Retailers and the Ghost Economy: The Haunting of Returns details the causes and financial impact of merchandise returns in retail – costing retailers $642.6 Billion every year.
Out-of-Stocks cost retailers across the globe $634.1 billion in lost revenue annually. This report outlines the leading causes behind lost revenue due to out-of-stocks and outlines the strategies retailers are implementing to mitigate the loss.
Retailers worldwide lose a staggering $1.75 Trillion annually due to the cost of overstocks, out-of-stocks and sales returns, according to new research released from retail analyst firm IHL Group.
Nearly every marketer looks at the return on ad spend (ROAS) of their campaigns as the overall barometer for success. However, there are some unexpected factors behind why your ROAS may be lower than expected. These five critical connections are just as important in ensuring the success and effectiveness of your marketing campaigns.
These five critical connections bring to light how important it is to have visibility into the entire process of sample to shipping (and everything in between) in order to increase your sell-through velocity.