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Case Study: Fashion Retailers Achieve Revenue and Profit Lift

During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S. and one in the U.K) acted to execute on product/action combinations as prescribed by DynamicAction. The impact on revenue and profit was carefully measured. In total, the four retailers studied averaged a 4.6% incremental increase in revenue through enabling DynamicAction. [...]

On-Demand Webinar — Retailer Holiday Must-Have: An Amazon Plan

The success of Prime Day 2017 is a strong indicator of what retailers can expect from Amazon this holiday shopping season, so having a clear plan in place to beat, compete with, or leverage Amazon is vital for retail executives. Learn strategic insights and tactical advice on using data for customer understanding and long-term profit, with the ultimate goal of staying competitive with Amazon.

Infographic: DynamicAction Retail Index- Fall 2016

As retailers head into the critical holiday shopping season, they continue to rely too heavily on their promotional calendars, with an 85% increase globally in the percent of orders using a promotion YoY (Jan.-Sept. 2016 vs. 2015). These are among the findings from the new DynamicAction Retail Index: Fall 2016, an analysis of more than $8.7 Billion in consumer transactions, accounting for [...]

The 5 critical connections to improve return on ad spend

Nearly every marketer looks at the return on ad spend (ROAS) of their campaigns as the overall barometer for success. However, there are some unexpected factors behind why your ROAS may be lower than expected. These five critical connections are just as important in ensuring the success and effectiveness of your marketing campaigns.

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