Retail 2017 Review and 2018 Outlook: State of Retail Infographic

STATE OF RETAIL: 2017 Year-in-Review and 2018 Outlook

Analysis of over $7 billion in consumer transactions reveals the leading trends of 2017 and identifies top strategies for retail success in 2018

Retail in 2017 saw less marketing spend, paired with smarter discounting. That was just one way successful retailers made a profitable comeback in 2017.

In 2017, retailers decreased their marketing spend by 22% and shifted focus to customer-centered promotional planning to combat costly margin drains.

The impact? A mere 4% decrease in customer acquisition and 1% increase in promotions over 2016.

Review the State of Retail: 2017 Year-in-Review DynamicAction Retail Index for the complete overview of the Index findings including:

  • Leading trends in markdowns
  • New strategies for returns
  • Benchmarks for shipping
  • Shifts in customer behavior
  • Trends in marketing spending
  • Comparisons for inventory

Learn specific strategies that top performing retailers employed to sell smarter, spend less and boost profit margins last year and into 2018.

Review the North American data and 2018 strategies by completing the form below. (For the European version, please click here.)

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