Insights from the Early Fall 2018 Retail Index and Tips for Improved Holiday Performance
As peak shopping season approaches for retailers, we’d like to share leading insights from the latest DynamicAction Retail Index: 2018 Analysis & Holiday Outlook. These are a few top findings uncovered in this index (2018 YTD vs. 2017):
- 5% increase in orders using a markdown
- 27% increase in margin impact due to increased markdowns
- 21% increase in held inventory
- 5% increase in marketing spend with a 5% decrease in new customer orders
Download the Retail Index for the full analysis of $5.4B in consumer transactions that uncovers YTD retail performance trends around inventory, customers, marketing and promotions and shares top recommendations for navigating improved holiday performance.