Houston Chronicle: Strong Cyber Monday Shows eCommerce Still on the Ascent
In our ongoing partnership with Accenture, DynamicAction relayed the latest findings from DynamicAction’s Holiday 2017 Retail Index with Thanksgiving & Black Friday data. In a conversation with the Houston Chronicle for their piece Strong Cyber Monday shows e-commerce still on the ascent, Jill Standish with Accenture discussed the findings.
Please find a key excerpt below:
“Many retailers have continued upping the ante with perks like free shipping, which more consumers have come to expect amid the rise of Amazon Prime and other services that expedite delivery. Retail analytics company DynamicAction, in partnership with Accenture, found that retailers have shipped 51 percent more orders for free this season than last.
Jill Standish, Accenture’s senior managing director for global retail, said the battle to slash prices and deliver goods for less money could eat into retail earnings this season even as consumers spend more freely.
‘When you’re trying to woo as many people as possible into shopping with you, it will take its toll’ on profitability, she said.”
Read the full article here.