John Squire

Chief Executive Officer

John brings 15 years of experience in executive management and growing SaaS businesses to DynamicAction.

Prior to DynamicAction, John served as the Chief Strategy Officer of IBM Smarter Commerce and dedicated 11 years to Coremetrics, where through various roles, he helped turn Coremetrics into a leading website analytics tool. He began his career in chemical engineering, holding roles in Chemdex, 3Com and Chevron Products.

John holds an M.B.A. from the University of Michigan and a B.S. from the University of California, Davis. His unbridled passion for retail’s technology revolution has made him a regular contributor to CNN, Fox News, the Wall Street Journal, Huffington Post, LA Times, MarketWatch, Women’s Wear Daily, NBC News and Forbes.

Michael Ross RetailROI