John Squire

Chief Executive Officer

John brings 20 years of experience in executive management and growing analytically driven, venture backed SaaS businesses to DynamicAction.

Prior to DynamicAction, John served as the Chief Strategy Officer of IBM Smarter Commerce and dedicated 11 years to Coremetrics, where through various roles, he helped turn Coremetrics into a leading web analytics application. He began his career in chemical engineering, holding roles in Chemdex, 3Com and Chevron Products.

John holds an M.B.A. from the University of Michigan and a B.S. from the University of California, Davis. John is a member of the NRF Digital Council and brings his unbridled passion for retail’s technology revolution as a regular contributor to CNN, the Wall Street Journal, Huffington Post, LA Times, MarketWatch, Financial Times, Women’s Wear Daily, NBC News and Forbes. 

Michael Ross RetailROI