Michael PattersonManaging Director, EMEA

Michael has spent over 15 years in the software industry, delivering value-driven solutions to many of the world’s most ambitious retailers. Most recently, Michael was VP Sales at Bazaarvoice, the leading content network provider connecting brands and retailers to their customers. Prior to Bazaarvoice, he was VP EMEA at M-Factor, Inc., which was acquired by DemandTec, and Sales Director Europe for ProfitLogic Inc., which was subsequently acquired by Oracle Retail.

Michael’s passion for retail stems from merchandising and commercial positions at leading UK retailer Marks & Spencer.

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Andreas Weigend, advisor for DynamicAction Retail Analytics