The DynamicAction Retail Index: 2018 Year-in-Review and 2019 Outlook
Forward thinking retailers recognized that big strategic shifts were necessary in 2018 and they followed through with 2% fewer orders placed on promotion and smarter inventory planning with a 43% reduction in unsold stock.
While the data shows that retailers are making effective changes to succeed in an increasingly complex retail landscape, there is still work to do. As marketing spend shot up 32%, new customer acquisition and overall customer profitability both dropped 6%. Retailers must identify and make critical operational changes now in order to improve results in 2019.
Download the DynamicAction Retail Index: 2018 Year-in-Review and 2019 Outlook for a complete overview of the findings and explanations behind the most impactful trends of 2018.