Women’s Wear Daily: Thanksgiving and Black Friday 2017 Shoppers Shatter Online Sales Records

WWD logo for DynamicAction retail analytics dataWomen’s Wear Daily reported that U.S. online sales over Thanksgiving and Black Friday 2017  surpassed 2016 online Thanksgiving and Black Friday sales by nearly 18 percent. eCommerce platform Shopify reported that at the Black Friday 2017 apex, as much as $1 million per minute was spent online. The article went on to state that experts estimate retailing giant Amazon brought home nearly half of those online Black Friday sales. While Small Business Saturday online sales trended slightly lower than expected, retailers remain hopeful for the Cyber Monday 2017 shopping surge.

Our CMO, Sarah Engel, was tapped for commentary to close out the piece: “Sarah Engel, chief marketing officer at retail analytics firm DynamicAction, said of the online transactions her firm tracks, markdowns and out-of-stocks were ahead of last year. “Americans logged on to shop on Thanksgiving Day and were rewarded with markdowns, promotions and free shipping,” Engel said. “Markdowns were especially prevalent during Thanksgiving shopping, with a 12 percent increase in orders using a markdown,” versus last year. “Although retailers are actually holding more stock this holiday season—23 percent up Nov. 1 to Thanksgiving versus last year—shoppers are experiencing more out-of-stocks of the items they most desire.”

The full article can be accessed here (subscription required).

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