WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution
Arthur Zaczkiewicz with Women’s Wear Daily covered DynamicAction’s client announcement with DXL Group to help the retailer create a deeper “customer-centric” approach to its business, citing both John Squire and DXL Group’s CIO/Chief Digital Officer, Sahal Lahar, throughout the post:
Adopting such technologies is part of a continuing trend among retailers who are turning to companies such as DynamicAction, First Insight, RetailNext and others to help improve the shopping experience for consumers via data-driven strategies. The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments.
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