WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution

WWD logo for DynamicAction retail analytics dataArthur Zaczkiewicz with Women’s Wear Daily covered DynamicAction’s client announcement with DXL Group to help the retailer create a deeper “customer-centric” approach to its business, citing both John Squire and DXL Group’s CIO/Chief Digital Officer, Sahal Lahar, throughout the post:

Adopting such technologies is part of a continuing trend among retailers who are turning to companies such as DynamicAction, First Insight, RetailNext and others to help improve the shopping experience for consumers via data-driven strategies. The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments.

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